Nigerian brand Semande released its Spring/Summer 2020 collection tagged "Like Play, Like Play" inspired by the early 80’s Nigerian childhood nostalgia. “Like Play, Like Play” – an expression from Nigerian broken English that translates to “Just Like That.”
Semande’s Spring/Summer 2020 collection themed ”Like play, Like Play” is inspired by an early 80’s Nigerian childhood nostalgia. It is influenced by African childhood toys, a child’s ability to explore and create a world and experience from nothingness, insignificant and worthless everyday items ranging from empty detergent packaging, empty Tomato Puree cans to cubed sugar packaging and creating role-play with the famous African barbie (The Clonette doll).
Mashing vast array of colors, that include fuchsia pants, turquoise blazers, and orange stripes, the designer takes us on a trip to our childhood years.
Semande has summed up this nostalgic experience into a playful and colorful fashion collection, bringing together the elegance of the 1980’s fashion and her signature traditional western Nigerian silhouettes to create a story of 2 worlds she was raised in.See the full lookbook below.
Credits:
Design: @semandeofficial
Photographer: @iampixpac
Assistant photographer: @pariola1402
Videographer: @mad.edge
Model: @ngozi_anene
Model: @nay_rays
Stylist: @tosinfila
Mua: @lucymarie.mua
Textile Artist: @vanderhume